
Redesigning Keep Fluent
Initially an app that connected transport services with older adults, KeepFluent is currently a resource guide connecting individuals seeking help with non-profit organizations and private service providers.
KeepFluent places a focus on cultural awareness and identity to ensure individuals are connected with their resources on a personal level.
MY ROLE
Design and Research Team
PROJECTS
General Assembly (3 People)
TIMELINE
3 Weeks
TOOLS
Figma, Adobe Illustrator, Maze, Optimal Sort
Research and Overview

Research Insights
Due to time limit and limitations for recruitment, we focused our initial research on individuals seeking services. We interviewed a total of 5 individuals who have previously searched for services for their parents who are non-native speakers. We also interviewed two people from NGOs, who previously had experience sharing their resources and events online. Although the emphasis of the research was on individuals seeking services, insight was also gathered for the design process from the mentioned NGO executives. Below is the affinity mapping exercise done by the team to organize the data from interview results.
Affinity Mapping

Persona

Meet Sammy Gonzalez
Sammy is a dedicated and compassionate daughter who finds herself in the challenging role of a caregiver. Her 86-years-old mother is facing health issues associated with aging such as limited mobility & cognitive decline. Due to her recent promotion to marketing manager and having a family to take care of, Sammy is struggling to balance all of her caregiving responsibilities. She has turned to Keep Fluent to seek resources to alleviate her caregiver responsibilites.
Heuristic Evaluation

Design System

Our updated design system improves accessibility, contrast and consistency-while preserving our brand identity
Meets Web Content Accessibility Guidelines (AA) for better usability for all users
Apple's San Francisco Pro typeface ensures clarity, readability and a modern look across devices.
WCAG AA
SF Pro
Final Design
Final Design

Prototype

Next Steps
More Usability Test
Consolidating Admin Portal
AAA Accessibility Guidelines
Based on user feedback from our wireframe usability test, we reformatted the categories in the header and want to test if this version was intuitive to users.
Due to time constraints, we were unable to build out the provider-facing side of KeepFluent’s site. We plan to focus on redesigning this in the future.
As Keep Fluent serves multi-cultural communities, we want to reach AAA conformance for any translated text on KeepFluent’s website, similar to UNAIDs’ current website.